In the ancient times when information was underdeveloped, how did rumors spread and how did those in power deal with them?

In the ancient times when information was underdeveloped, how did rumors spread and how did those in power deal with them?
At first, rumors refer to popular folk songs or proverbs.

since the birth of human civilization, rumors have gone through a long history as a product of this civilization. Unlike today, the social life in ancient times is not like today. Due to the underdevelopment of economy, science, and technology, naturally, its information dissemination will lag far behind. So in the ancient society where information is underdeveloped, how did rumors spread? How do politicians govern?

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